Warning
ArtyA watches are no longer on display at Fréret-Roy.
Proximity to the city of Geneva no longer seems to justify their presence in a Paris store.
Indeed, we have observed that the brand prefers to sell its watches directly from its Geneva boutique and via its website.
Moreover, we note that the brand has no other points of sale in or near Switzerland, but only in more distant countries.
But internet search engines can lead you to this page, which is no longer published or updated...
Please note that the public prices listed on our website are indicative and will not be updated after 28/02/2026. The same applies to the ArtyA catalogues downloadable from this page.
On the brand's website, prices are listed in CHF excluding taxes; therefore, prices in Euros are subject to significant fluctuations depending on the €/CHF exchange rate. Currently (02/2026), the rate is 0.90€/CHF, and we draw your attention to the fact that customs duties are applied to these watches, which are higher than the usual average!
Caution!
Specific customs duties applicable to Artya watches:
Following a recent import, we have found that Artya watches are subject to high customs duties which are added to the price excluding VAT before application of the 20% VAT rate in the case of purchase in France.
These customs duties on the public price excluding tax are around 5%.
This means that if you buy directly from the brand's Swiss website, you will be subject to the following fees:
EUR/CHF exchange rate and exchange commission
Customs duties 4.5%
Import VAT in your country, if you reside in France, the French VAT is 20% on imports.
The prices shown below include VAT, take into account the €/CHF exchange rate and calculated customs duties. at a minimum, at a rate of 3.5%.
If you reside outside the European Union, we can issue a tax refund slip for up to 20% of the total price of the watch.
You will then have to pay, where applicable, VAT and customs duties upon entry into your country of residence.
For the sake of transparency, under the models presented on this page, we display the actual public prices including VAT and customs duties in France, rounded up.
In the ArtyA catalog prices below, you will find the prices in CHF excluding taxes. Therefore, you must add 5% customs duty (or more depending on the country), as well as exchange rate fees and VAT at the applicable rate..
Comparative advertising is permitted in France!
Also, since we no longer distribute the ArtyA brand...
We invite you to compare ArtyA skeleton watches with our skeleton models, all produced in limited series:
"Coeur Ouvert® Nouvelle Vague"
Available from €3890 including VAT.
And
Available from €28,800 including VAT.
Artya "Gears" Collection
ArtyA "Small Steel Shams"
Limited Edition No. 2/9
316L stainless steel case, 41mm, triple anti-reflective sapphire crystal, sapphire case back
"Rising Sun" skeleton movement in steel.
Hours, minutes. Power reserve: 50 hours
Handmade "crocodile-style" printed leather bracelet, ArtyA pin buckle
Price: CHF 4400 excluding VAT, or €4900 excluding VAT
Customs duties: approximately 3.5%
Price*: Approximately €6100 including VAT
"Vortex"
Mechanical skeleton movement, 44mm steel case.
Handmade "crocodile-style" printed leather bracelet, ArtyA pin buckle
Price: CHF 5400 excluding VAT, or €6000 excluding VAT
Customs duties 3.5% approximately €210
Total price: approximately €7,450 including tax
"Black Snow Flake"
Mechanical skeleton movement, 44mm steel case
Handmade "crocodile-style" printed leather bracelet, ArtyA pin buckle
Price: CHF 5400 excluding VAT, or €6000 excluding VAT
Customs duties 3.5% approximately €210
Total price: approximately €7,450 including tax
Skeleton Chronographs
The same applies to the ArtyA skeleton chronograph watches below, in which only the upper movement plate is cut out. These ArtyA models feature the cases, here finished in black, of the first-generation Fréret-Roy 1818 chronographs (see photo below!).
We invite you to compare these skeleton chronographs with our fully skeletonized Coeur Ouvert® Chronographs!
Available from €7500 including VAT.
Black Steel Chrono II
Modified Valjoux 7750 semi-skeleton chronograph movement of which only the upper plate is cut out43mm black PVD-coated steel case
Handmade "crocodile-style" printed leather bracelet, ArtyA pin buckle
Price: CHF 9900 excluding VAT, or €11000 excluding VAT
Customs duties 3.5% approximately €385
Total price: approximately €13,670 including tax
Black Steel Chrono III
Modified Valjoux 7750 semi-skeleton chronograph movement of which only the upper plate is cut out43mm black PVD-coated steel case
Handmade "crocodile-style" printed leather bracelet, ArtyA pin buckle
Price: CHF 9900 excluding VAT, or €11000 excluding VAT
Customs duties 3.5% approximately €385
Total price: approximately €13,670 including tax
First Chronograph Power Reserve produced by Fréret-Roy 1818 in 2011.
43mm steel case.
Handmade rubber strap, hand-satin-finished folding clasp, with the Fréret-Roy 1818 logo
Out of stock.
Sapphire cases are ArtyA's specialty.
Since we no longer distribute the ArtyA brand, as an alternative, we have decided to launch our Sapphire models for pre-order, the launch of which we had suspended since we were distributing ArtyA, and since it was their specialty!
Available for pre-order at €12,500 incl. VAT.
Black Shams Sapphire
Mechanical skeleton movement, 46 mm sapphire crystal case.
Rubber strap, ArtyA pin buckle
Price: CHF 25,400 excluding VAT, or €28,220 excluding VAT
Customs duties 3.5% approximately €990
Total price: approximately €35,050 including tax
Silver Shams Sapphire
Mechanical skeleton movement, 46 mm sapphire crystal case.
Handmade "crocodile-style" printed leather bracelet, ArtyA pin buckle
Price: CHF 24,400 excluding VAT, or €27,110 excluding VAT
Customs duties 3.5% approximately €950
Total price: approximately €33,670 including tax
A glimpse of other collections...
AquaSapphire Aventurine Blue Bezel
41mm case, entirely in transparent sapphire, with anti-reflective coating, fixed blue sapphire bezel, case back entirely in sapphire, sapphire crown. Water resistant to 60 meters.
Aventurine dial, Superluminova BGW9 indexes and hands.
Exclusive ArtyA automatic caliber, hour, minutes, second and date, 42-hour power reserve.
Rubber strap for optimal comfort while diving.
Price: CHF 39,900.00 excluding VAT, or €44,350 excluding VAT
Customs duties approximately 3.5% = approximately €1550 excluding VAT
Total: €45,900 (excluding VAT)
Price: €55,080 (VAT included)
ArtyA AquaSapphire Mother of Pearl
Ref.: 09/10 PS23A90, limited series of 10 pieces.
41mm case, entirely transparent in pure sapphire with anti-reflective coating, pure sapphire bezel. Water resistance: 60 meters
Natural mother-of-pearl dial, indices and hands treated with Swiss Super LumiNova BGW9
Exclusive high-end Swiss automatic movement ArtyA, 42 hours power reserve, hours, minutes, seconds and date.
Rubber strap for optimal comfort while diving.
Price: CHF 29,900.00 excluding VAT, or €33,200 excluding VAT
Customs duties approximately 3.5% = approximately €1170 excluding VAT
Total: €343,700 (excluding VAT)
Total price: €41,250 (VAT included)
"AQUA"
Collection
ArtyA Aqua
"Black Blue Smoke"
Limited Edition No. 20/99
43mm black DLC steel case, unidirectional black steel bezel and ceramic insert. Smoked blue dial.
Automatic caliber with 42-hour power reserve.
Rubber strap with pin buckle
Price: CHF 4900 excluding VAT, or approximately €5450 excluding VAT
Customs duties approximately 3.5% = €190, bringing the total to approximately €5640 excluding VAT.
Price: approximately €6770 including VAT
"ART"
Collection
ArtyA "Dome Mars"
Limited edition of 99 pieces
316L stainless steel "Dome" case, 41 mm diameter, sapphire crystal case back, triple anti-reflective "dome" sapphire crystal
Genuine red enamel dial, domed hands
Exclusive high-end Swiss ArtyOn movement, Cosc certified
Hours, minutes, and seconds.
Power reserve: 42 hours
Handmade high-quality leather bracelet
Made in Switzerland
Price: CHF 9900 excluding VAT, or €11000 excluding VAT
Customs duties approximately 3.5%, i.e. €385 = €11,385 excluding VAT
Price: approximately €14,120 including VAT
"ART"
Collection
Butterfly wing
Genuine butterfly wing dials,
unique pieces.
ArtyA "Butterfly Farfalla"
Unique piece 1/1
316L stainless steel case, 44 mm diameter, sapphire crystal with triple anti-reflective coating, solid engraved steel case back
Genuine butterfly wing dial
Swiss movement, hours, minutes and seconds. Power reserve: 42 hours
Handmade high-quality leather bracelet
Made in Switzerland
Price: CHF 5900 excluding VAT, or €6550 excluding VAT
Customs duties approximately 3.5%, i.e. €230 = €6780 excluding VAT
Price: approximately €8140 including VAT
ArtyA Son of Sea Depth Gauge
Dive into the deep waters...
In recent years, ArtyA has developed a complete collection of watches designed for underwater sports.
Never losing sight of its innovative and artistic DNA, among the collection's key pieces is this "Son of Sea Depth Gauge" equipped with a unique dial that allows you to know its depth through a wonderful display of colors.
It incorporates the main colors that disappear as you dive deeper. From red to blue, passing through orange, yellow, and green, you can check your depth by observing the colors still visible on the dial. This original, technical, and artistic innovation deservedly earned it a nomination at the Grand Prix d'Horlogerie de Genève in the "Diving Watches" category.
The expertise of the independent Swiss brand in working with sapphire glass was bound to influence this new collection.
A material never before used in the marine world, we discover a whole range of pieces, each more unique than the last, as evidenced by this Son of Sea Blue Wave Crystal with a blue sapphire glass bezel that adorns its case entirely made of transparent sapphire and its enamel dial taking the shape of a drop falling into the water.
ArtyA “Curvy Purity Tourbillon”
With expert mastery of sapphire glass work, ArtyA presents a "shaped" Tourbillon watch with a new tonneau-shaped case with a clean and ergonomic construction.
The Purity Tourbillon movement has been completely redesigned to fit the tonneau shape of the case. With its perfect axial symmetry and crown at 12 o'clock, it is the result of a collaboration between the ArtyA and Telos teams.
The illusion of simplicity
While the vast majority of watches are round, ArtyA easily breaks away from the beaten path by offering new shapes, including the so-called "tonneau" shape.
Its generous volumes and shapes, cut from a block of sapphire glass, perfectly hug the wrist, and ArtyA's years of experience in the field make it possible today to create this sophisticated case offering a bold look that stands out from conventional watches.
Its curved and streamlined sides create a design that is both elegant and technical. The curved angles allow for a double appreciation of the immense 17mm 4Hz tourbillon that floats at its center at 6 o'clock. With a striking presence on the wrist, the case boasts harmonious dimensions of 38.5 x 43 mm. The overall curved shape offers an interesting alternative, with lines that are more fluid and ergonomic than round or rectangular models, a design created by Jérémie Arpa, son of Yvan Arpa.
The Curvy Purity Whirlwind movement,redesigned for the Barrel shape
The Curvy movement, the result of close collaboration between Telos and ArtyA, is the newest addition to the family of Purity Tourbillon calibers manufactured by ArtyA, here completely redesigned to fit into the watch's unique tonneau-shaped case.
Recognizable by its remarkable axial symmetry and its crown placed at 12 o'clock, the Curvy Purity Tourbillon movement can be considered the culmination of the collection.
Its enormous 17mm flying tourbillon has been positioned at 6 o'clock for optimal viewing of its rotation. Thanks to its double barrel mounted in parallel, it offers a respectable 72-hour power reserve.
Above the double barrel, one can admire the meticulous skeletonization work. Sandblasted with cast iron and hand-beveled, the display is optimized for a clear reading of the time.
ArtyA Tiny Purity Whirlpool
A smaller version of a larger piece.
The latest edition of the Purity Tourbillon series has undergone a complete redesign of its spectacular and exclusive in-house double-barrel flying tourbillon. Following the complete overhaul of the movement, the high-complication timepiece has been reduced from an imposing 46 mm to a light and airy 39 mm.
For the development of this magnificent movement, Franck Orny and his team joined Yvan Arpa in a constructive partnership of skills, a sharing of values, and a beautiful creative vibrational dynamic.
High-definition photos and press articles are available by clicking the buttons located below the photos...
Curvy Purity Twirl
Limited edition of 13 copies
Base price: CHF 135,000 excluding VAT
in a duet with the
ArtyA Tiny Purity Whirlpool
presented in 39 mm diameter
in addition to the ArtyA Purity Tourbillon
in 46 mm
Base price: CHF 125,000 excluding VAT
Curvy Purity Twirl
Limited serieslimited to 13 copies
Functions: Hour, minutes, seconds on the flying tourbillon
Sapphire crystal case, open screw-down case back, water resistant to 3 atm.
Case dimensions: 38.5 mm x 43 mm
Characteristics of the movement
Oversized tourbillon with a diameter of 17 mm, placed at 6 o'clock.
In-house caliber with double barrel, skeletonized and completely redesigned
Designed, developed and manufactured in Switzerland exclusively for ArtyA
High chronometric reliability thanks to the torque of the double barrel
Frequency: 4 Hz (which is a higher than normal frequency for a vortex, ensuring better stability)
72-hour power reserve
Bracelet: Recycled leather with a pin buckle
Sapphire crystal cases that change color
Flying tourbillon with double barrel, 72-hour power reserve at 4Hz
Skeleton caliber "Spark" in various colors
in cases of colored or changing sapphire glass
Skeleton caliber "Shams", translucent or colored sapphire glass cases
The "Diver" collection features skeletonized and non-skeletonized calibers, with colored sapphire cases.
Chronograph caliber semi-skeletonized in a steel or sapphire case
The color blue in various forms
ArtyA Arabesque Swirl Black
And
ArtyA Royal Arabesque Tourbillon Black Gold
Two Unique Pieces 1/1
Their exceptional nature lies in:
The case is crafted from grade 5 titanium, renowned for its exceptional hardness. Its floral motifs are inspired by the scrollwork of historical gunstocks. The flying tourbillon is manufactured by ArtyA, and its bridges are cut in arabesque patterns. The case is further enhanced with gold and copper plating.
These motifs are already a feat of craftsmanship. However, it is their unique execution that truly captures attention: they are engraved in grade 5 titanium. This material is already used in watchmaking for its hardness. Engraving motifs on it is therefore a completely unexpected application. It is this approach that appealed to Yvan Arpa: “Titanium is sold to us as the ultimate material, the pinnacle of hardness, resistance to shocks, corrosion, temperature, and so on. In reality, it is simply more resistant than the benchmarks we have always been taught, such as steel. It can be worked to create an object of art, not just a clinically machined object. And I am proving it.”
Inspiration…
Yvan Arpa's choice of arabesque motifs is very personal. "The idea came to me from a western," he continues. "I noticed the engraved stock of a rifle. The motifs were perfect. I designed them in the same spirit, then validated the model and the process with Tech Engraving, a graduate of the Liège School of Armurerie founded in 1897, and a world-renowned authority for its expertise in the field," which took up the torch to make it an exceptional piece.
The arabesque motifs on this piece were very difficult to create. The dial, like the case, is hand-engraved by our master engraver. Ultimately, the result is in keeping with the centuries-old tradition of royal armorers.
The Arabesque Tourbillon Black is housed in a 52.5 x 40 mm titanium case. It is powered by a hand-wound mechanical caliber from the Swiss manufacture ArtyA, regulated by a flying tourbillon and offering an exceptional three-day (72h) power reserve.
The characteristics of the ArtyA Royal Arabesque Tourbillon Black Gold are identical to the ArtyA Arabesque Tourbillon Black, except for the gold-enhanced decoration of the case.
Their prices, available upon request, are subject to fluctuations in the €/CHF exchange rate.
ArtyA Golden Dragon Tourbillon ,
Unique Piece 1/1
Manufactured flying tourbillon, 44.5mm case with hand-engraved bezel and gold inserts, the dials are hand-engraved, here a gold dragon.
Price on request
ArtyA “Son of Earth” Butterfly Tourbillon ,
Unique Piece 1/1
Manufactured flying tourbillon, 44.5mm black PVD case with carbon inserts, genuine butterfly wing dial and pure gold leaves.
Price on request
ArtyA "Son of Earth" Butterfly Passionara ,
Unique piece 1/1..
Automatic caliber. 44.5mm black PVD steel case with gold inserts, case and buckle set with 236 diamonds totaling 2.2 cts, dial in genuine butterfly wings and pure gold leaves.
Price on request
Artya was present at the editions of the
"OFF of the Independents":